SKiN iT Fashion : ULTRAMAX
“A garment is like a sentence; it carries rhythm, meaning, and subtext — it doesn’t just dress the body, it articulates an idea.”
Text: VIONNE Magazine | Fashion Designer: SKiN iT Fashion | Retoucher: Konstantinos Christopher Nolan
Creative Director/Photographer: Georgia Chioni | Model: Katerina Konti
The Circus as a Mirror of Humanity
With her latest conceptual collection “A Circus Named Dieselland,” Greek designer Georgia Chioni, founder of SKiN iT Fashion, invites us into a world where cinema, philosophy, and couture collide. Inspired by Charlie Chaplin’s 1928 silent film The Circus, Chioni reimagines the spectacle of life itself — a grand stage where illusion and reality, order and chaos, coexist.
Known for her multidisciplinary background in law, cinematography, literature, and fashion, Chioni crafts garments that transcend the body — transforming fabric into narrative and silhouette into language. The ULTRAMAX editorial captures this vision through theatrical forms, shimmering textures, and sculptural layering, blurring the boundaries between performance and identity.
As an award-winning designer and cinematographer, Chioni’s creative process merges storytelling with social responsibility. Each collection under the SKiN iT name becomes both a statement and a study — of sustainability, symbolism, and the ever-evolving dialogue between art and ethics.
Interview with Georgia Chioni
VIONNE: Georgia, your latest collection „A Circus named Dieselland“ draws inspiration from Charlie Chaplin’s 1928 film. What emotions or themes from that film translated most vividly into your designs?
Georgia: I have always been a big fan of circus. As a cinematographer and fashion designer, I find experimenting with the boundaries of fashion and art very challenging. The “Circus” is a silent comedy film released in 1928, directed by and starring Charlie Chaplin as his iconic character, the Tramp. The film explores a multifold variety of themes, including love and longing, social marginality, illusion and reality, set against the colorful yet precarious backdrop of a traveling circus. In this context, circus becomes, in my eyes, a microcosm of society, our society, full of different personas and characters. So, the circus itself is life, with its chaos, joy, happiness, a big stage were humanity is manifested in all its glory, universal human experiences through visual artistry. The journey of Chaplin’s main hero, Tramp, is a journey through love and chaos, rendering it timeless and human. To this end, “Circus” has been an inspiration, a multilayered metaphor for the unpredictability and social dynamics of human life, a stage where the chaos of existence is concentrated. In this stage order and disorder coexist. Each outfit represents a different persona, the performative nature of human existence, but in a darker, contemporary “circus”, society’s microcosm: dynamic, unpredictable and filled with both comedy and pathos.
VIONNE: You have an incredible multidisciplinary background — law, cinematography, literature, and fashion. How do these diverse lenses shape the way you design?
Georgia: The various disciplines have broadened my perspectives, the lenses through which I see life. Each discipline has given me a different way of seeing things, law has taught me research, structure and the power of narrative; cinematography trained my eye to capture emotion through light and movement; literature gave me a sense of symbolism and rhythm; and fashion allows me to translate all of that into one form and texture. It’s not about clothes, it’s about constructing a story, a frame, a dialogue between intellect and instinct. A garment is like a sentence — it carries rhythm, meaning, and subtext, it doesn’t just dress the body, rather, it articulates an idea.
VIONNE: SKiN iT has been featured in fashion weeks from Iceland to Kazakhstan. How do different cultural contexts influence your creative expression or the way your collections are received?
Georgia: Cultural context has always been an inspiration for me, my lens and my drawing pencil. In Iceland, for example, the stark landscapes and emphasis on sustainability inspired me to explore natural textures. In addition, I was immensely captivated by the unique and incredible work of visual artist Erró, who’s work I admired at the Museum of Contemporary Art in Reykjavik. In Kazakhstan, the rich traditions and vibrant colors encouraged a more expressive palette and layered silhouettes. As I often reflect, fashion is a dialogue between the creator and the world; every audience brings a new voice to the conversation. The design of a collection is a complex process, inspiration may emerge out of local histories, aesthetics, and values, which continually challenge me to think beyond my own perspective and expand the emotional and visual language of my work.
VIONNE: SKiN iT actively supports sustainable fashion and education. How do you merge fashion fantasy with social responsibility?
Georgia: At SKiN iT, I see fashion as a space where imagination and responsibility coexist. I aim to create collections that evoke fantasy—through texture, form, and storytelling—while embedding sustainable practices at every stage, from material sourcing to production. So, by merging bold aesthetic vision with ethical choices, I aim to prove that fashion can inspire, without constituting a burden to the planet or the communities. In this context we follow a series of sustainable life practices: use of sustainable fabrics, upcycling, zero waste pattern making, deadstock techniques and support of collaborations with local artisans and fabric suppliers. For us being socially responsible is a way of life. It’s not an option; it’s our duty towards our environment.
VIONNE: As a cinematographer, how important is visual storytelling in your work — not just in motion, but in still imagery like this shoot?
Georgia: Visual storytelling is at the heart of everything I do. Whether it’s motion or still imagery, every frame is an opportunity to convey emotion, narrative, and atmosphere without words. In a single still, you’re capturing a story frozen in time — the lighting, composition, texture, and color all work together to suggest context, mood, and character. It’s about creating an image that invites the viewer in, sparks curiosity, and remains imprinted long after they’ve seen it. Ultimately, whether moving or still, the goal is the same: to tell a story that’s felt as much as it’s seen, a silent language of light, color and composition that speak louder than words. Visual storytelling is a journey that transcends boundaries, it’s the language of the (my) soul.
VIONNE: With such a bold creative identity and growing international recognition, what’s next for SKiN iT? Are there any upcoming projects, collaborations, or dreams you’re excited to bring to life?
Georgia: SKiN iT has always been about being conceptual, pushing the boundaries of fashion and art, as well as creating inspiring collections, full of dynamism. The next chapter is about expanding that dialogue even further. We’re exploring collaborations that blur the lines between fashion, performance, and digital art, where garments become living narratives rather than static objects. There’s also a strong focus on education and sustainability — mentoring young creatives, developing materials that merge innovation with responsibility, and building bridges between traditional craftsmanship and emerging technologies. As far as the new collection that I am working on is concerned, it will be inspired by the well known tale of Alice in Wonderland. For me this fairytale questions how we define truth and meaning in a world that constantly shifts beneath us. Alice’s journey reflects the search for oneself amid chaos — a metaphor for growing up, where logic dissolves and imagination becomes a form of understanding. This will not be a collection about Alice, but about her truth, fears and demons. All in all, fashion, for me transcends garments — it’s a language of identity.
Follow SKiN iT Fashion | Konstantinos Christopher Nolan | Georgia Chioni | Katerina Konti
Want more?
Order Issue #6 to discover more powerful stories and explore exclusive features, interviews, and fashion highlights.
Available now online & in print-on-demand.
