SKiN iT Fashion: The Black Rabbit Society
Text: VIONNE Magazine | Fashion Designer: SKiN iT Fashion
Retoucher: Konstantinos Christopher Nolan | Creative Director/Photographer: Georgia Chioni
Lighting Designer: Teo K. | Model: Maira I.
The Black Rabbit
In The Black Rabbit Society: The Oracle, SKiN iT Fashion opens the door to a hidden world where identity is not revealed, but rewritten. No one remembers who the Black Rabbit was — only that an invitation changed everything. Under the creative direction and photography of Georgia Chioni, with lighting by Teo K., retouching by Konstantinos Christopher Nolan, and model Maira I., the editorial becomes a visual ritual of transformation: hidden faces, abandoned names, and the quiet thrill of entering a society built on mystery. The invitation, as Georgia describes it, is not simply an entry point, but a challenge to leave behind the identity the world has placed upon you.
Created while preparing the new runway show collection Wonderland II, the series acts as a visual prologue to the universe behind the collection. Each image introduces a character who wears an identity rather than revealing one, moving through veils, glossy black textures, sculptural hats, sharp silhouettes, and controlled shadows. The result is theatrical, seductive, and quietly uneasy — a fashion story that asks the viewer to look closer, question what is visible, and imagine what exists beneath the veil. The Oracle does not give away its secrets immediately. It waits, watches, and rewards curiosity.
Interview with Georgia Chioni
VIONNE: Georgia, the story mentions that “an invitation changed everything.” What does this invitation represent within the universe of the Black Rabbit Society?
Georgia: The invitation is a challenge. A challenge for a choice to leave behind the identity the world has attributed to us. Once you accept it, your name, history, and expectations no longer define you. You enter the Black Rabbit Society not as yourself, but as the version of yourself that exists beyond fear and convention. It's less about joining a secret society and more about transformation.
VIONNE: The series was created while preparing the new runway show collection Wonderland II. How does this editorial connect to the upcoming collection?
Georgia: The Black Rabbit's Society serves as a visual prologue to Wonderland II. Every image introduces a character who belongs to this mysterious universe, each wearing an identity rather than revealing one. The editorial explores themes of anonymity, ritual, and self-reinvention, which continue throughout the runway collection. It offers a glimpse into the world before the audience steps fully into Wonderland.
VIONNE: When people enter the world of The Black Rabbit Society, what do you want them to feel first — curiosity, danger, seduction, fantasy, or something else?
Georgia: Curiosity first. I want people to feel like they've stumbled upon something they weren't meant to see. There is beauty, mystery, and a quiet sense of unease that invites them to look closer. The Society doesn't reveal its secrets immediately—it rewards those willing to question what they see and imagine what lies beneath the veil.
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